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Content Writing Skills To Consider When Hiring a Content Writer

The importance of content writing skills has surged like never before. With Google continually updating its algorithms, the bar for quality content is constantly rising. It’s no longer just about producing content. It’s about producing meaningful, relevant, and engaging content tailored to the audience’s needs. 

As a result, when hiring a content writer, understanding the essential content writing skills is paramount. These skills have evolved beyond basic writing capabilities. A modern content writer’s skillset should align with the current standards set by search engines, ensuring optimal visibility and engagement. 

Those looking to learn content writing need to be equipped with these updated skills. After all, in a sea of online content, only those who master the art and science of content writing will make a lasting impact.

So, what skills do you need to consider before hiring a content writer? Read on to learn more. 

Content Writing Skills

What are Soft and Hard Skills?

Soft Skills


Among the myriad skills for content writing, adaptability stands out as a pivotal soft skill every content writer must possess. This is more than just adjusting one’s writing style. It’s about evolving with the changing digital landscape, audience preferences, and brand narratives. 

A content writer’s adaptability ensures relevance, producing content that resonates with readers across various platforms and contexts. This skill reflects a writer’s ability to integrate feedback and swiftly respond to industry shifts. To refine adaptability and other crucial skills, many writers turn to resources like the top 10 copywriting books, which offer valuable insights and techniques.


Empathy allows writers to connect with their audience. This emotional intelligence enables content creators to put themselves in their readers’ shoes and understand their needs, desires, and concerns. 

With empathy, the skills of content writers are enhanced as they craft messages that resonate, engage, and build trust. Emphasizing the importance of empathy underscores how integral it is to the overarching content writing skills. 

Time Management

As the digital realm demands consistent and timely content, the skills of a content writer must include the ability to balance quality with efficiency. 

Meeting deadlines is non-negotiable, but this shouldn’t compromise the caliber of the output. By mastering time management, a content writer ensures that each piece they produce resonates with the audience, adheres to standards, and is delivered on schedule. 


Creativity is an indispensable element of content writing skills. A content writer with robust creative prowess can generate fresh ideas, ensuring that their content remains both engaging and unique. 

These innovative ways of presenting information captivate readers and encourage them to delve deeper into the material. A content writer’s skills are not just about stringing words together but infusing those words with original thought and perspective. 

Feedback Receptivity

A content writer’s ability to absorb, understand, and act upon feedback can greatly enhance the quality of their work. Embracing constructive criticism allows writers to refine their craft, aligning more closely with client expectations and audience preferences. 

The best content writing skills are complemented by an open mind and the humility to recognize areas of improvement.


In content creation, a writer doesn’t work in isolation. Instead, they collaborate closely with editors, designers, and other team members to produce content that resonates with audiences. This synergy ensures that the final output is not only well-written but also visually appealing and in line with the overall strategy. 

A content writer with strong collaboration abilities enhances their content writing skills, ensuring a holistic approach to projects. 

Hard Skills

Technical Writing

The ability to produce manuals, FAQs, and other technical documents is invaluable in content writing. Technical writing requires clarity, precision, and a structured approach. A content writer with this skill can break down complex topics into digestible, easy-to-understand formats, enhancing the user experience.

Content Management Systems (CMS)

With the evolution of online platforms, proficiency in Content Management Systems like WordPress and Joomla has become an essential content writing skill. A content writer familiar with CMS can seamlessly upload, format, and manage their content, ensuring it’s presented effectively and aesthetically to the audience.

Multimedia Integration

Content today is more than just words. Knowing how to effectively use images, videos, and infographics within content is a sought-after content writing skill. 

Multimedia elements can elevate a piece, making it more engaging and comprehensive. A content writer skilled in multimedia integration understands the balance between text and visuals, enhancing the overall impact of their work.


In today’s data-driven world, the ability to use tools like Google Analytics to track content performance is crucial. This content writing skill allows writers to understand their audience better, gauge the effectiveness of their pieces, and make informed decisions for future content. A content writer with analytics know-how can adapt and refine their approach based on real-time feedback.

Content Writing Skills

SEO Knowledge

SEO knowledge isn’t about stuffing keywords but understanding how search engines work and what readers are searching for:

  • An adept content writer knows the importance of keyword research and integrating them naturally into the content.
  • Backlinks, meta descriptions, and header tags all play a pivotal role in ensuring content not only ranks but also provides value to readers. 
  • For those aiming to craft an SEO blog post that ranks, understanding search intent and user behavior is essential.

Research Aptitude

A cornerstone of content writing is thorough research. 

  • This goes beyond just Googling topics. It’s about diving deep, verifying facts, and ensuring the information provided is relevant and accurate.
  • Skills needed for a content writer often include discerning reliable sources from unreliable ones and synthesizing complex information into digestible formats.
  • Research is what differentiates a generic piece from one that offers fresh insights and value.

Grammar and Style

Flawless grammar and a distinctive style can set apart content. 

  • Mastery of language ensures content is coherent and professionally presented.
  • Qualities of a technical content writer often include a deep understanding of syntax and style guides. 
  • Ensuring content is free from grammatical errors and flows well is vital, especially considering how long a blog post should be.

Audience Engagement

Connecting with the audience is paramount. 

  • Content must resonate, capture attention, and encourage readers to engage or take action.
  • Tailoring content to the target audience’s preferences, pain points, and needs is a crucial content writing skill.
  • Interactive elements, compelling narratives, and relatable anecdotes can elevate content, making it memorable for the reader.
  • Visual aids, when paired with effective blog design, can further enhance user engagement and retention.

Content Strategy Development

Behind every impactful piece of content is a well-thought-out strategy. 

  • Content writer doesn’t merely write; they align their content with business objectives, audience needs, and the brand’s voice.
  • Skills required for content writing often extend to understanding the bigger picture: where does this piece fit in the content calendar? What purpose does it serve?
  • From ideation to distribution, every stage requires strategic thinking.
  • Key considerations might include content type (blog post, infographic, video), publishing platforms, promotion tactics, and performance metrics.

While the landscape of content creation is vast and ever-evolving, these foundational skills remain constant. From SEO acumen to strategic foresight, the skills of a content writer determine the impact and effectiveness of their content. 

How to Hire a Content Writer?

As the face of your brand and the voice speaking directly to your audience, a content writer must be skilled, adaptable, and aligned with your brand’s ethos. While fundamental content writing skills remain paramount, the landscape has evolved, requiring writers to possess a blend of technical knowledge and intrinsic qualities.

Define Your Needs

Hiring starts with introspection. Before diving into the hiring pool, it’s crucial to clarify what you’re searching for:

  • Type of Content: Do you need engaging blog posts, detailed technical articles, or snappy social media content? The content writer’s specific skills will depend on the content’s nature.
  • Volume of Work: Consider your content requirements in terms of frequency. Whether it’s a daily blog post, weekly newsletters, or monthly in-depth articles, defining this helps set clear expectations.
  • Specialization: While a generalist can cover a range of topics, certain industries or subjects might demand niche experts. For instance, a technical content writer will be best suited for topics like software, engineering, or medical content, given their specialized knowledge.

Draft a Clear Job Description

Once you’ve defined your needs, crafting a well-detailed job description is the next pivotal step:

  • Responsibilities and Deliverables: Clearly outline what you expect the writer to accomplish. This not only includes the type and volume of content but also other related tasks such as collaborating with the marketing team, integrating SEO best practices, or managing content calendars.
  • Qualifications: While qualifications can provide a foundation, the qualities of a content writer, like creativity, adaptability, and a keen understanding of the audience, often play a more significant role in delivering impactful content.
  • Tools & Platforms: A writer’s prowess isn’t limited to just words. Familiarity with CMS platforms, SEO tools, AI content creation tools, or even basic image editing software can be a significant advantage, streamlining the content creation and publishing process.

Start the Search

The journey to find a content writer with the right content writing skills often begins online:

  • Job Boards and Platforms: Posting the job description on renowned job boards or professional platforms like LinkedIn can yield numerous responses. 
  • Network Referrals: Sometimes, the best recommendations come from people you know. Reach out to colleagues, friends, or business partners who might have worked with or know someone fitting the role.

Review Portfolios and Samples

Going through a writer’s previous works can offer significant insights:

  • Quality and Style: Assess the caliber and the unique style of their content. Can they weave engaging narratives? Do they have the content writing skills that resonate with different audiences?
  • Consistency and Relevance: Look for consistent quality across different samples. It’s also essential to see if they’ve written content relevant to your industry.

Conduct a Test Assignment

Before making a commitment, it’s wise to see them in action:

  • Topic Prompt: Provide a brief topic related to your domain. It gives them a chance to showcase their content writing skills in a real-world scenario.
  • Assessment Criteria: While quality is paramount, other factors like originality, prompt adherence, and timely submission should also be considered.

Interview Potential Candidates

A face-to-face or virtual interaction can be very revealing:

  • Experience and Methodology: Examine their past roles, their approach to content writing, and their research methodologies. This will help you gauge the depth of their content-writing skills.
  • Company Alignment: Beyond skills, it’s crucial that they resonate with your company’s ethos, culture, and long-term vision.

Discuss Terms and Compensation

Setting clear terms from the onset prevents future discrepancies:

  • Nature of Employment: Are you looking for a full-time writer, part-time assistance, or freelance contributions? Clarity here can dictate many subsequent decisions.
  • Agreements: Be transparent about payment structures, expected deadlines, revisions, and rights to the content.

Provide Onboarding and Training

The final step ensures a smooth transition into your company:

  • Branding and Strategy: Familiarize them with your brand’s voice, style, and overarching content strategy. It’s a chance to mold their content writing skills to fit your brand’s narrative.
  • Tools and Team: Introduce them to the platforms they’ll be using and the team members they’ll collaborate with, ensuring seamless integration into your workflow.

Monitor Performance and Provide Feedback

Continuous monitoring ensures that the content remains top-notch:

  • Regular Reviews: Check the writer’s output for quality, consistency, and alignment with brand directives. This exercise ensures their content writing skills are always up to the mark.
  • Constructive Feedback: A writer grows with feedback. Provide insights into areas of improvement, and always encourage a two-way conversation for enhanced results.

Final Thoughts

So, the journey of hiring a content writer is not just about ticking off a list of technical content-writing skills. It’s about recognizing the immense value of interpersonal dynamics, such as effective communication, the spirit of collaboration, and a shared vision. 

The soft skills, paired with technical acumen, create content that truly resonates with readers and serves the brand’s goals. 

As the digital world becomes more intricate, having a writer who embodies this holistic approach to content creation becomes paramount. For a deeper dive into crafting compelling narratives that connect and convert, explore our content creation services.


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