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How Long Should a Blog Post Be? The Ideal Blog Post Length

How does one determine the ideal blog post length? While many might argue that shorter is sweeter or long-form blogs are comprehensive, statistics reveal that 75% of readers lean towards articles under 1,000 words. 

But does length solely dictate the effectiveness of a blog post? The essence of any piece lies in the relevance and value of its content. 

A blog’s length should serve the message it intends to convey, not overshadow it. 

In this exploration, we’ll delve into various factors influencing blog post length and how to find the right fit for different content types. 

Wondering about the intricacies of crafting content tailored to your brand? Dive into RevvLab’s content creation services. So, what factors should you consider? 

Let’s dive in.

Blog Post Length

Is There an Ideal Blog Post Length?

Is there truly an ideal blog post length that fits all? It’s a question every writer and marketer has pondered at some point. Contrary to the belief of a universal ‘perfect’ length, the truth is more nuanced. 

Some experts stick by posts ranging from 1,000 to 2,000 words, asserting that they provide a balanced depth of information. On the other hand, many companies lean towards concise 500-700 word articles, believing in delivering quick and direct insights.

Factors Influencing the Ideal Blog Post Length Include:

  • Audience Preference: Are your readers looking for in-depth analysis or quick answers?
  • Topic Complexity: Some subjects demand detailed explanations, while others can be addressed briefly.
  • Platform: Where you’re publishing can dictate length. For instance, a LinkedIn post might be shorter than a comprehensive blog on your website.
  • SEO Goals: Longer posts tend to rank better, but they must maintain quality.
  • Engagement Metrics: Regularly review analytics. If engagement drops off after 500 words, consider shorter posts.

So, while you might encounter an average blog post length or recommendations on how many words a blog post should be, it’s essential to remember quality and relevance over quantity. 

Adjust based on your unique circumstances and audience needs. Curious about how other factors weigh in? Keep reading.

The Optimal Blog Post Length Depends on These Factors

Unraveling the mystery of the perfect blog post length can be a challenge. Why? Because it’s not just about counting words—it’s about crafting content that resonates.

Audience's Preference and Attention Span

Who are your readers? Busy professionals wanting quick insights or enthusiasts seeking in-depth explorations? Recognizing their preference is crucial in deciding the ideal blog length.

Purpose Behind the Post

Are you disseminating information, persuading readers, or sharing a light-hearted tale? Informative pieces might be lengthy, while persuasive ones could be brief yet powerful.

SEO Goals and Keyword Integration

While longer articles often rank higher, don’t sacrifice relevance for length. It’s the quality and judicious use of keywords that matter most.

Platform Specifics

Blog length might differ based on where you’re publishing. A personal blog may welcome extensive pieces, whereas platforms like LinkedIn could favor concise posts.

In essence, the best length for a blog post is more art than science. Instead of obsessing over numbers, focus on delivering value. After all, isn’t that what truly matters?

Ideal Number of Words Per Type of Content

Different types of blog posts naturally differ in length. 

1000-2000 Words: Signifies a deep dive into the topic

Often used for:

  • Comprehensive tutorials.
  • Detailed product reviews.
  • In-depth analysis or case studies.
  • Thought leadership pieces.

500-700 Words: Represents a concise, focused approach

Commonly chosen for:

  • Quick product or service overviews.
  • Brief opinion pieces.
  • News updates or announcements.
  • Short listicles or recommendations.

500-Word Blog Posts

Different types of content necessitate varying blog post lengths. For 500-word blog posts, the allure is directness. They are immensely popular, especially among budding businesses and brands aiming to address precise queries.

Why the preference for this blog post length? 

  • They provide straightforward answers to simple questions, like “Important of the first stage of the sales funnel?”
  • Despite attracting fewer searches, they face reduced competition—a win for many brands.
  • Brands often utilize these posts to spotlight their ethos, objectives, and offerings.
  • They’re ideal for targeted keyword strategies or localized SEO.

Remember, a 500-word post is about solidifying brand presence and innovatively engaging with its audience.

1000-Word Blog Posts

1000-word blog posts excel at navigating the fine line between concise and comprehensive content. While a 500-word piece might address the basics, some subjects require a deeper dive. 

Why embrace this blog post length?

  • Thoroughness: With ample space, citing sources becomes feasible, boosting your content’s credibility.
  • Increased Authority: Such length empowers writers to undertake extensive research, asserting their expertise.
  • Keyword Versatility: Certain pivotal keywords demand more than a fleeting mention – something beyond the capacity of a 500-word article.
  • Adapted Technical Content: Many brands gravitate towards this length when broaching complex topics, ensuring it’s tailored to resonate with their target audience.

In essence, if you’re targeting a comprehensive exploration of a subject without compromising reader engagement, a 1000-word piece could be your sweet spot. 

Explore RevvLab’s guide on SEO blog writing for more insights on crafting SEO-rich content.

2000-Word Blog Posts

A 2000-word blog post is more than just length. It’s about depth and authority:

  • Comprehensive Analysis: Ideal for intricate topics, like explaining Blockchain’s impact on the financial system.
  • SEO Advantage: Long-form typically ranks better in search results.
  • Establishing Expertise: Showcases your deep knowledge and builds trust.
  • Enhanced Readability: Uses clear subheadings, bullet points, and visuals for a smooth reading experience.

Opting for this blog post length ensures you deliver value-packed content, catering to curious readers and search engines.

Long-form Posts and SEO

Long-form content is a buzzword in the SEO niche, and for a good reason. Its depth often translates to better rankings, showcasing its detailed exploration of subjects and signaling to search engines its value. However, it’s more than just the blog post length.

To ensure long-form content excels in SEO:

  • Content Quality: Word count isn’t everything. The value should always come first.
  • SEO Optimization: Seamlessly blend in keywords, craft engaging meta descriptions, and guarantee your content’s mobile compatibility.

Thinking of penning an extensive article? Make it both insightful and SEO-centric. For tips on presenting your content attractively, delve into RevvLab’s guide on Blog Design.


So, it’s not a one-size-fits-all approach. Instead, it hinges on your content’s intent and audience’s preferences. Whether you’re delving into a topic or providing quick insights, it’s crucial to align your content’s length with its purpose. 

Experimenting with different lengths and analyzing audience engagement can offer valuable insights. Remember, content is both an art and a science. Ready to optimize your content strategy? 

Explore RevvLab’s content creation pricing and find the perfect fit for your brand.


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