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How To Increase Your Website Ranking – A Complete Guide

These days, websites have a legitimate reason for their enormous popularity. What was considered a luxury is now seen as essential. In the upcoming year, 43% of small businesses intend to invest in enhancing the functionality of their website ranking, as per a recent Forbes report. 

The competition for the top search engine rankings is getting more fierce as more companies realize how crucial it is to have a strong online presence. It’s crucial to employ strategies to improve your website ranking if you want to

We at RevvLab are aware of the difficulties and possibilities associated with website ranking optimization. It has a significant impact on how potential customers find and engage with your business online, making it a crucial component of the digital marketing landscape. 

Website Ranking

What is Website Ranking?

The position of a website ranking for particular keywords or phrases in search engine results pages (SERPs) is referred to as website ranking. The search engine’s ranking algorithms dictate which of these results show up first.

Search engines use complex algorithms to evaluate and rank websites like:

  1. Google ranking
  2. Bing
  3. Yahoo

Understanding these factors and optimizing your website ranking accordingly is crucial for improving your website ranking. These algorithms consider numerous factors, including:

  • Relevance
  • Quality
  • User experience

How Websites Are Rank by Search Engines


Search engines look for keywords that match the user’s query. The presence and placement of relevant keywords are crucial in your:

  • Content
  • Meta tags
  • Headings

Content Quality

High-quality, original content that provides value to users is essential. This includes:

  • Text
  • Images
  • Videos
  • Other forms of media


Links from a reputable ranking website pointing to your site (backlinks) are a strong signal of your site’s authority and relevance.

User Experience (UX)

Factors impact how users interact with your site, which in turn affects website ranking such as:

  • Page load speed
  • Mobile-friendliness
  • Ease of navigation

Technical SEO

Proper use of SEO rank are all technical aspects that influence website ranking of:

  • Meta tags
  • Sitemaps
  • Robots.txt
  • Secure HTTPS connections

Engagement Metrics

User engagement metrics provide search engines with insights into the user satisfaction of your site like:

  • Click-through rates (CTR)
  • Bounce rates
  • Time spent on site

Why Website Ranking Matters

Impact on Traffic and Business

Accordingly, companies that rank higher may see a rise in organic traffic—that is, traffic that comes from search engine results pages without the need for sponsored ads. More traffic often translates to more opportunities for conversions, whether that means:

  • Sales
  • Sign-ups
  • Other business goals

Examples of Successful Rankings


Amazon consistently ranks at the top for numerous product-related searches. Their success is attributed to a combination of:

  • Extensive product listings
  • User reviews
  • Effective use of keywords


Wikipedia’s content often appears in the top positions for informational searches. This is due to its vast amount of high-quality, user-generated content that is regularly updated and contains numerous internal and external links.


Moz, a company that provides SEO tools and resources, ranks highly for SEO-related and website ranking queries. Their success comes from:

  • Publishing detailed guides
  • Conducting industry research
  • Building a strong backlink profile

Keyword Research

How Keywords Influence Website Ranking

Keywords are the cornerstone of search engine optimization (SEO). They are the terms and phrases that users enter into search engines when looking for:

  • Information
  • Products
  • Services

The presence of relevant keywords within a website’s content signals to search engines that the site matches user queries, thereby influencing its website ranking on the search engine results pages (SERPs).

Search engines use algorithms to assess the relevance of a webpage’s content to the search terms. By strategically incorporating keywords, websites can improve their visibility for specific search queries with:

  • Titles
  • Headings
  • Meta descriptions throughout the content.

Keywords influence website ranking in several ways:


The goal of search engines is to provide users with the most relevant results. Keywords aid search engines in deciphering a webpage’s subject and connecting it to user queries.

Content Caliber

Keywords are incorporated into high-quality content to make the page valuable and informative, which can increase user engagement and high search engine ranking.

User Intention

Websites can customize their content to match user needs by comprehending the intent behind user searches. Relevant keywords can increase dwell time and click-through rates, which will raise their ranking.


Though more difficult to rank for, highly competitive keywords frequently have higher search volume. On the other hand, less competitive keywords might have fewer searches, but they might also be simpler to rank for, creating chances for niche markets.

Tools for Keyword Research

Effective keyword research is essential for optimizing a website’s content. Several tools are available to help identify the best keywords for your site. Here are some of the most popular ones:

Google Keyword Planner

Google Keyword Planner is a free tool provided by Google Ads. It helps users find new keywords and get search volume data for specific terms. It is especially useful for identifying high-potential keywords that can drive traffic to your website. The tool provides insights into:

  • Keyword trends
  • Competition levels
  • Suggested bids for paid advertising


Ahrefs is a comprehensive SEO ranker toolset that offers extensive keyword research capabilities. Ahrefs also shows the top-ranking pages for any keyword, giving insights into what content performs well in your niche. It provides:

  • Keyword ideas
  • Search volume
  • Keyword difficulty scores
  • Data on how difficult it will be to rank for a specific keyword


SEMrush is another powerful rank SEO tool that offers a suite of features for keyword research. SEMrush also offers tools for tracking keyword rankings, analyzing competitors’ keywords, and discovering long-tail keywords that can drive targeted traffic. It provides:

  • Keyword suggestions
  • Search volume
  • Keyword difficulty
  • Competitive analysis 

Other Tools

In addition to the above, other valuable keyword research tools offer unique features and insights, making them useful for comprehensive for keyword research and includes:

  1. Moz Keyword Explorer
  2. Ubersuggest

How to Choose the Right Keywords

Selecting the right keywords involves balancing several factors, including:

  1. Relevance
  2. Search volume
  3. Competition

Here’s how to approach this task:

Long-tail vs. Short-tail Keywords

Keywords can be broadly categorized into long-tail and short-tail keywords:

Short-tail Keywords

These are broad, general keywords that consist of one or two words. They typically have high search volumes but are also highly competitive. Ranking for short-tail keywords can be challenging due to the sheer number of competitors.

Acquiring backlinks from local websites is essential for boosting your site’s authority and improving its search engine rankings in international SEO. Here are some effective strategies:

Examples are:

  • “Shoes”
  • “Digital marketing”

Long-tail Keywords

These are more specific phrases that usually consist of three or more words. Long-tail keywords have lower search volumes but are less competitive. They often reflect user intent more accurately and can drive highly targeted traffic.

For instance:

  • “Running shoes for women”
  • “Digital marketing strategies for small businesses”

Use a combination of long-tail and short-tail keywords when selecting keywords. While short-tail keywords can boost visibility generally, long-tail keywords can help draw in a more niche audience.

Examining the Competition and Search Volume

It’s critical to examine search volume and competition when selecting keywords. This is how you do it:

Search Volume

Search volume indicates how often a keyword is searched for. High search volume keywords can drive a lot of traffic, but they also tend to be more competitive. Tools provide data on monthly search volumes like:

  • Google Keyword Planner
  • Ahrefs
  • SEMrush


The quantity of websites competing for the same keyword is referred to as keyword competition. It’s more difficult to rank for high competition keywords, particularly for smaller or newly launched websites. Analyzing competition involves looking at the keyword difficulty scores provided by tools. These scores reflect the difficulty of website ranking for a given keyword based on the quality of the top-website ranking pages at the moment.


Make sure the keywords you select are appropriate for your audience and content. Even with high search volumes, irrelevant keywords won’t benefit your website ranking if they don’t align with user intent.


Consider keyword trends and seasonality. Some keywords may have high search volumes during specific times of the year. Tools can help you understand the seasonality and trending status of keywords.

Practical Steps for Keyword Selection

Brainstorm Initial Keywords

Start with a list of keywords that are relevant to your:

  • Business
  • Products
  • Services

Use Keyword Tools

Enter these ranking keywords into keyword research tools to generate a list of related keywords, along with data on:

  • Search volume
  • Competition
  • Trends

Analyze and Refine

Evaluate the search volume and competition for each keyword. Focus on those with a good balance of high search volume and low to moderate competition.

Consider User Intent

Ensure the selected keywords match the intent of your target audience. Long-tail keywords can be particularly useful in capturing specific search queries.

Prioritize and Implement

Prioritize the keywords based on their potential impact and relevance. Integrate these keywords naturally into your website’s:

Content Strategy

Importance of Content Quality

Search engines prioritize valuable content because it enhances user experience. Here are key aspects that define quality content:


Content should address the needs and interests of your target audience. It should be aligned with their search queries and provide clear, accurate, and useful information.


Unique and original content sets your website apart from competitors. Avoid duplicate content, as search engines penalize websites that copy or reproduce material from other sources.

Depth and Detail

Comprehensive content that thoroughly covers a topic tends to rank higher. It should answer potential questions, provide in-depth analysis, and include supporting data or examples.


Content should be engaging and easy to read. Use a conversational tone, incorporate storytelling, and include multimedia elements like images, videos, and infographics to enhance readability.


Ensure that all information is accurate and up-to-date. Citing credible sources and providing references builds trust and authority.

SEO Optimization

While maintaining readability, incorporate relevant keywords naturally. Use proper headings, meta descriptions, and alt text for images to improve SEO.

Types of Content That Rank Well

Diverse content kinds have different functions and can aid in improving search engine website ranking. The following content formats typically rank highly:


Blog posts can be written about a variety of subjects and are quite adaptable. Blogs that are updated frequently and contain interesting and educational content can draw steady traffic and develop a devoted readership.


Video content is very social media-friendly and engaging. Things can all draw visitors in and lengthen their stay on your website ranking like:

  • Product demos
  • Interviews
  • Explainer videos
  • Tutorials


Infographics provide complex information in a visual style that is simple to understand. They can generate a great deal of traffic and backlinks and are very shareable.

Guides and How-Tos

Comprehensive guides and how-to articles provide detailed instructions and insights on specific topics. They are valuable resources that can attract and retain visitors.

Case Studies

Case studies showcase real-life applications of your products or services, demonstrating their effectiveness. They build credibility and can influence potential customers’ decisions.

E-books and Whitepapers

These in-depth resources are excellent for lead generation. Offering them in exchange for contact information can help build your email list.


List articles, or listicles, are popular because they are easy to scan and provide concise, valuable information. Examples include:

  • “Top 10 Tips for…”
  • “5 Best Practices for…”

User-Generated Content

Encouraging users to create and share content. These can boost engagement and provide fresh content for your site ranking such as:

Content Marketing

Promoting Content Effectively

Creating valuable content is only part of the equation; promoting it effectively is crucial for reaching a wider audience and maximizing its impact. Here are strategies for promoting your content:

Social Media Marketing

Tailor your posts to suit each platform’s audience and leverage hashtags to increase visibility. Share your content across social media platforms like:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Email Marketing

Use email newsletters to distribute your content to subscribers. Personalized and segmented email campaigns can enhance engagement and drive traffic to your website.

Influencer Outreach

Collaborate with influencers and industry leaders to promote your content. Their endorsements can expand your reach and add credibility.

Guest Posting

Write guest posts for reputable websites in your industry. Include links back to your site to drive traffic and improve your ranking SEO.

Paid Advertising

Targeted advertising can help reach specific demographics and increase content visibility. Invest in paid promotions, such as:

  • Google Ads
  • Social media ads
  • Sponsored content

Content Syndication

Partner with content syndication networks to distribute your content across multiple platforms, increasing its reach and potential audience.

SEO Optimization

Improved SEO can help your content rank higher and attract organic traffic. Ensure your content is optimized for search engines with:

  • Relevant keywords
  • Meta descriptions
  • Alt text

Engage with Communities

Share your content where relevant to provide value and drive traffic. Participate in:

  • Online communities
  • Forums
  • Discussion groups

Using Content to Build Authority

Building authority through content involves establishing your website ranking as a trusted and reliable source of information in your industry. Here’s how to use content to build authority:

Expertise and Thought Leadership

Publish content that showcases your expertise and thought leadership such as:

  • In-depth articles
  • Research papers
  • Opinion pieces


Regularly update your website ranking with high-quality content. Consistency demonstrates commitment and reliability.

Engage with Your Audience

Building relationships and engaging in conversations can enhance your credibility. 

Here’s what you can do:

  1. Respond to comments
  2. Answer questions
  3. Engage with your audience on social media and other platforms


Collaborative efforts can enhance your authority and extend your reach. To create and promote content, partner with other:

  • Experts
  • Influencers
  • Reputable organizations 

Provide Value

Focus on delivering value through your content. Valuable content encourages return visits and recommendations. Address your audience’s:

  • Pain points
  • Offer solutions
  • Provide actionable insights

Quality Over Quantity

Prioritize quality over quantity. Well-researched, high-quality content is:

  • More likely to be shared
  • Linked to
  • Cited

Use Data and Evidence

Prioritize quality over quantity. Well-researched, high-quality content is:

  • Data
  • Statistics
  • Credible sources

Content Diversification

Diversify your content formats to reach different segments of your audience. These can cater to varying preferences and reinforce your authority across multiple channels like:

  • Blogs
  • Videos
  • Infographics
  • Podcasts

Analytics and Continuous Improvement

Setting Up and Understanding Key Metrics

Google Analytics is a powerful tool that provides in-depth insights into your website’s performance. By setting up Google Analytics, you can track and analyze various metrics to understand how users interact with your site and identify areas for improvement. Here’s a step-by-step guide to setting up and understanding key metrics:

Setting Up Google Analytics

Create an Account

Sign up for Google Analytics with your Google account. If you already have an account, log in and create a new property for your website.

Add Tracking Code

Google Analytics provides a tracking code that you need to add to the HTML of your website. This code collects data about user interactions on your site.

Configure Settings

Set up goals, filters, and site search tracking to tailor the data collection to your specific needs.

Understanding Key Metrics

Users and Sessions

Users represent the number of unique visitors to your site, while sessions indicate the total number of visits, including repeat visits from the same user.

Bounce Rate

The percentage of visitors who leave your site after viewing only one page. A high bounce rate may indicate that users are not finding what they are looking for.

Average Session Duration

The average amount of time visitors spend on your site. Longer sessions suggest that users are engaged with your content.

Pages per Session

The average number of pages viewed during a session. More pages per session can indicate higher user engagement.

Conversion Rate

The percentage of visitors who complete a desired action, such as making a purchase or filling out a contact form. Tracking conversions helps measure the effectiveness of your site in achieving business goals.

Traffic Sources

Insights into how visitors find your site (e.g., organic search, direct traffic, social media, referrals). Understanding traffic sources helps you identify the most effective channels for driving traffic.

Monitoring Rankings

Tools for Tracking Keyword Website Ranking

Tracking keyword rankings is essential for assessing the effectiveness of your SEO efforts. Several tools are available to help you monitor and audit your keyword performance:

Google Search Console

A free tool provided by Google that allows you to monitor your site’s presence in Google search results. A consultant provides data on:

  • Keyword rankings
  • Click-through rates
  • Impressions


A comprehensive SEO tool that offers detailed keyword tracking and ranking analysis. It provides historical data and competitive analysis to help you understand your keyword performance over time.


Known for its robust backlink analysis, Ahrefs also offers keyword tracking and website ranking features. It provides insights into:

  • Keyword difficulty
  • Search volume
  • Competitive rankings


Moz Pro offers a suite of SEO tools, including keyword website ranking tracking. Experts provide accurate data on keyword performance and help you identify opportunities for improvement.


Achieving and maintaining a high website website ranking is an ongoing process that requires dedication, strategic planning, and continuous improvement. By implementing the strategies outlined in this guide, you can enhance your website’s visibility, attract more organic traffic, and ultimately drive business growth.

RevvLab is committed to helping businesses succeed in the digital landscape. Our team of SEO experts is here to support you with tailored strategies and cutting-edge tools designed to elevate your website’s performance. 

Ready to take your website ranking to the next level? Partner with RevvLab and unlock your site’s full potential. Contact us today to start optimizing your website ranking and rank up your website in your search engine rankings.


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