How does an eCommerce CMS Work? Why Do You Need One?
What makes a small business an industry leader in the digital landscape? The technological realm of business howls possibilities to accelerate growth. That is where eCommerce CMS comes to plugin the strings of the advanced tools. While the eCommerce sector is already competitive, there is still room for those who strategically understand how to utilize an eCommerce CMS.
This article will discuss the three famous FAQs:
- 1. What does an eCommerce CMS offer?
- 2. How does an eCommerce CMS work?
- 3. How do I choose an eCommerce CMS for my website?
What does eCommerce CMS Offer?
A new trend in technology is a key to innovation. Because it drives attention, such a trend is a Pair of eCommerce platforms with robust CMS.
The eCommerce platform provides the foundation for establishing and managing an online store. At the same time, the CMS allows businesses to easily create and publish content that helps drive prospects and customers.
Categories of eCommerce CMS
CMS has mainly two major categories
- SaaS CMS
- Open Source CMS
SaaS CMS
A SaaS CMS enables store owners to create and manage digital content, including product pages and blog posts. While a SaaS CMS can be expensive, its advantages surpass free CMS platforms due to the
- Scalability
- Flexibility
- Ease of use
Some of the robust options include Shopify, Squarespace, and BigCommerce.
Open Source CMS
An alternative to expensive CMS is Open Source CMS. While Open Source CMSes are free to use and customize, they save money on website development and maintenance costs.
Therefore, the Open source CMSes are a good starting point for start-ups and small businesses.
Some popular open Source CMSes are PrestaShop, OpenCart, and WooCommerce.
How does an eCommerce CMS work?
When choosing a CMS, search for the one with core features that may help you grow your business online because every company has unique selling propositions.
On-page SEO
eCommerce CMS platforms offer a wide variety of features that can help businesses to improve their online presence and increase sales. The platforms typically provide a variety of built-in tools for ON-page SEO, such as
- Keyword research and data analysis
- Content optimization
Optimize for User Experience (UX)
eCommerce success depends on many factors, but perhaps none is more critical than User Experience (UX). UX encompasses the entire customer journey, from initial awareness to post-purchase engagement. eCommerce businesses must take care to optimize every step of the way.
The fundamental principles to optimize for a robust user experience.
- Organize website with clear navigation and search functionality. That way, customers can easily find your online store.
- Streamline the checkout process, and offer efficient customer support.
- Optimize UX for mobile users. Choose a CMS that is responsive and easy to use on smaller screens.
- Engage customers even after the purchase is complete.
Integrations
eCommerce platforms have complex systems and require various integrations to function correctly.
A good eCommerce CMS provides a wide range of integrations, making it easy to connect to the rest of your ecosystem. It includes
- Payment methods
- Lead generation CRM
- Live chat and email marketing
In addition, a good eCommerce CMS also offers an API that allows developers to build custom integrations as needed. For example, Shopify offers many custom integrations that suit the needs of a variety of businesses.
How do I choose an eCommerce CMS for my website?
Choosing the suitable CMS for your business can be challenging. We have compiled a list of the seven best eCommerce CMSes. These seven options can help you take your business to the next level.
1: Big Commerce
BigCommerce is a comprehensive platform that provides users with everything they need to build and manage an online store. You can design a unique store that reflects your brand’s identity with customizable themes and templates.
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BigCommerce features include
- A built-in shopping cart
- Inventory management
- Order processing and shipping tools
BigCommerce also offers a wide range of integrations, making it easy to connect your store with third-party services such as accounting software and payment processors.
2: WordPress
WordPress is a leading Open Source CMS released under GPL. While it is the most popular CMS, the constantly evolving trends and features make it every developer’s choice.
It offers a variety of features, including
- Powerful plugins to extend the functionality
- Responsive and innovative themes with one-click demo installations
- Multilingual seamless translations
3: Drupal
Drupal is a popular Open Source CMS. It is an ideal choice for complex setups. Its robust features include
- Security
- Content as a service
- Marketing automation
- Personalized customer experience
4: Joomla
Joomla powers everything from small personal websites to large corporate applications. The platform is popular because it offers a wide range of features, such as
- Flexibility and scalability
- Pre-built SEO
- Plugins and themes
5: Magento
Magento is a user-friendly eCommerce CMS. Its feature-rich capabilities make it an ideal choice for small to large businesses. Its powerful features include
- Marketing tools
- Order management
- Analytics of user data
6: Shopify
Shopify is a leading eCommerce CMS that provides users with everything they need to run their business, including
- A customizable platform
- Domain name
- Hosting, payment gateways, and marketing
- Product management, and order management
In addition, Shopify offers 24/7 support and a 14-day free trial.
7: Sitecore
Sitecore is a comprehensive eCommerce solution that helps businesses to thrive in the digital age. The platform makes it easy to
- Add and update products
- Manage inventory
- Process orders
- Track shipping
It also provides various built-in marketing tools. Sitecore is a scalable platform that businesses of all sizes can use. It can also integrate with other systems, such as CRM and ERP platforms.
Key Advantages of Using eCommerce CMS Platforms for Small Businesses
Any small business owner knows managing orders, and inventory can be challenging. However, You may utilize an eCommerce CMS to your advantage.
- Turn an existing site into a shop. If your website is content-heavy, you can keep your current setup and add an online store component.
- Easy-to-update sites are essential for keeping your customers up-to-date on your latest offerings. With a CMS, you can make changes to your site quickly and easily, ensuring that your customers always have the most up-to-date information.
- Create and share high-quality content that will position you as an expert in the market. It will also result in more prospects for your site.
Wrapping Up
Integrating eCommerce with a CMS allows you to enjoy enhanced functionality and performance that can take your business to new heights. With the right eCommerce CMS, companies can quickly develop and expand their business. When picking a CMS, you must consider your unique requirements and find one that offers the necessary capabilities and connections.
As we move into 2023, these strategic tech trends will dominate the market. Have you considered using a CMS for your eCommerce store? If not, now is the time to explore your best option.
RevvLab’s Targeted eCommerce CMS Services and Solutions
At RevvLab, we assist clients in choosing and managing their technology blueprints, digital strategies, and process modifications to facilitate transformations across numerous customer touch points.
We understand the importance of the right CMS that meets all eCommerce needs. We offer various eCommerce CMS services , including design and development, eCommerce platform selection and integration, and much more.
Contact our professionals for Free Consultation if you are thinking about setting up an eCommerce platform.
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