What is your overall business goals?

What is the name of your company/organization/product/service that needs a logo?

What specific objectives do you want this logo to accomplish for your business?

What are your most successful marketing channels or platforms?

Who is your target audience or customer base?

How do you want your brand to be perceived?

What are the core values and mission of your brand?

Are there any topics or themes that you want to avoid in the logo design?*

Who are your main competitors in the industry?

Can you provide examples of existing logos that you admire or want to emulate in some way?*

What aspects of your current branding do you like and dislike?

How will the logo primarily be used: in print, on the web, or both platforms?*

Do you have a strapline or slogan that should be incorporated into the logo design?

Would you like to provide specific color preferences for the logo or trust the designer's expertise in choosing appropriate colors?*