Top 10 Custom Integrations to Supercharge a Website
While web design trends attract and engage, numerous third-party integrations can help businesses automate functions and generate leads. Custom website integrations for eCommerce, CRM, and Customer support can help a website to perform at scale. However, understanding your business needs is the best approach to selecting a custom integration. This article is focused on the top 10 custom integrations that can supercharge a website.
Advantages of Using Custom Integrations
Custom integrations are a powerful way to supercharge a website. Businesses can unlock many new features and functionality by integrating third-party applications.
- eCommerce space: eCommerce custom integrations can improve conversion rates by providing a seamless checkout experience or tracking analytics and user data to understand customer behavior better.
- Customer relationship management space: CRM integrations improve customer and support team interactions.
- Lead generation or customer engagement: These integrations can supercharge websites by improving and closing more leads.
Thus, custom integrations are essential tools to consider for the website development process.
1: Google Analytics (GA): Access user data for a better user experience
Google Analytics tracks the website’s traffic and performance. The analytics tool can access where website visitors come from, what pages they visit, how they interact with the site, and more. Once integrated, GA will collect data about the website’s traffic and overall performance.
The GA data can help to improve
- Website design
- Website content
- User experience
Using GA lets website, owners get insights into their website’s analytics that they would not otherwise access.
2: Segment: Unlock the power of customer data
Segment’s website integration is the key to unlocking the power of customer data. The ultimate data pipeline collects data from any source, transforms it into the format you need, and then sends it to over 300+ destinations.
Segment gathers the event data from the web and mobile apps and provides insight about marketing, products, and services.
Key Advantages
- Businesses can optimize their marketing efforts and get a complete view of their customers.
- The insights about customer interaction with products can help to improve conversion rate.
- Segment makes it easy to collect data from anywhere and send it anywhere you need it to go.
As a result, the Segment builds the foundation for more competent marketing efforts for a better customer experience.
3: HubSpot CRM: custom solutions made easy
HubSpot is a famous CRM platform that provides versatile tools to build custom solutions for marketing, sales, and more.
The platform utilizes HubSpot’s APIs to access account data, allowing businesses to create secure custom integrations. The companies can make secure integrations for specific account data with an access token.
Custom integrations can help businesses to
- Increase efficiency and productivity
- Improve data accuracy
- Enhance customer experiences
Thus, you can build a fast and efficient solution to grow your business with the world’s most famous CRM platform made to integrate quickly and securely.
4: Bitrix24: Most Popular CRM solution
Bitrix24 is a CRM solution that enables businesses to manage customer and support team interactions. Businesses can use REST API to integrate Bitrix24 CRM with their website.
The custom integration enables businesses to
- Track and manage all interactions between customers and the support team
- Provide customer satisfaction
- Generate more leads
- Improve conversion rates
5: Shopify: Accelerate your business growth with a custom eCommerce solution
Shopify is a dynamic eCommerce platform that allows businesses to tailor their online storefronts and experiences. Shopify’s easy customization and integration capabilities make it an ideal choice for companies who want to connect their eCommerce solutions with other software systems.
- With Shopify, businesses can easily create custom integrations that connect their Shopify store with their ERP, CMS, IMS, or OMS.
- Shopify’s extensive app store also makes it easy to find and add apps that cover any function businesses need for their Shopify stores.
As a result, Shopify is an excellent choice for businesses who want a versatile and customizable eCommerce platform.
6: Stripe: Technology-first payment API with 135+ currencies and payment methods in 35+ countries
Stripe’s payment products are easily integrated into websites and apps, enabling businesses to make easy transactions globally.
Stripe provides everything needed to build a custom integration, including an easy-to-use API and comprehensive documentation. In addition to ease of integration, Stripe’s products offer several other benefits, such as
- Fraud prevention and invoicing
- Virtual and physical card issuing
- Business spend management
With Stripe, you can focus on building your business, not your payments infrastructure.
7: SharpSpring: Perform at scale with personalized campaigns
SharpSpring is a lead generation and CRM platform that provides businesses with the tools they need to accelerate growth. SharpSpring’s built-in CRM and behavioral data provide user behavior insights. That way, companies can understand
- Each customer’s needs
- Design personalized campaigns for customer-specific needs
- Drive more conversions
Thus, SharpSpring’s robust integrations with third-party applications allow businesses to extend the platform’s functionality and customize it to their specific needs. And because SharpSpring is a cloud-based platform, companies can access it anywhere.
8: MailChimp: Target specific customers at the right time with the right message
MailChimp is a robust email marketing plugin. While it seamlessly integrates with popular CMSes, its dynamic features help to increase conversion rates. How do you ask?
The customer journey builder feature allows users to set up email automation based on specific customer behaviors.
For example, automation sends a follow-up email to customers who abandon shopping carts or sends a discount code to reengage customers who have not purchased in six months.
Thus, triggering the right message at the right time can significantly increase sales.
9: Facebook Chat Plugin: Media-rich experience
The Facebook Chat Plugin is a tool that allows you to integrate Facebook Messenger with your website. While it enables your website visitors to chat through Messenger, It is easy to integrate and customize to fit the needs of any website. In addition, the chat plugin supports all features of the Messenger app, including text messaging, video/image/audio/text quick replies, and more.
Therefore, Facebook Chat Plugin is a great way to increase website customer engagement and support.
10: Live Chat: An ecosystem of interactions
LiveChatPlugin provides tools to customize the LiveChat experience and implement your chat widget. Businesses can easily automate data entry and customer support tasks.
In addition, it offers a variety of pre-built integrations with other platforms, making it easy to connect LiveChat with your existing ecosystem.
Any business, small or large, can significantly benefit from efficient website integrations because these integrations make a website more functional than any traditional website. The top 10 custom integrations we’ve listed are a few best of the many options available that can make your website work seamlessly for you and your customers.
While integrations can make your website more functional, field experts can take your website to the next level.
Reach out for FREE Consultation to learn more about integration solutions.
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- Article, Revvlab, Technology
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